Since its launch, the popularity of the TikTok program has shown significant growth. As of October 2018, it is the most downloaded photo and video program on the Apple Store worldwide. The program's statistics will probably exhaust you. It is said to have attracted more than 800 million active consumers, with the US being the most popular country where it has been downloaded nearly 100,000 million times. With a large number of teenagers using this stage, it is likely to promote tracks like Taylor, products and marketing campaigns. However, perhaps far from conventional advertising, this intrigued many manufacturers, who were unsure of how to use the system to generate new sales and appearances. Some have called it a "fad plan", which can collapse and disappear quickly when it wins, others like Nike, ABC and Google have embraced the plan and are running advertising campaigns. reported on Tik Tok. Even Khloé Kardashian continues to send sponsored posts on stage.
Just like on TikTok, entrepreneurs need to think through when they have a strategy. While some states continue to be uncertain about TikTok, consumers of Musical.ly's predecessor are about 70% female.
Here are top 5 tips on how to market your brand on TikTok
1) Original movies
Another way to use ads in TikTok is to use original movie ads that TikTok recently started encountered when testing the program in a sophisticated way. The review was seen in the US edition of this show, where a movie titled "Sponsored" in Dedicated Bike Dealers appeared from the main stream, with a dark "Learn More" button. color that makes consumers tap for more details. .
Presumably, this button could be customized to direct the user to the advertiser's website or to another Internet address. However, for now, he has opened a profile website for Specialized Bikes (@specializedbikes) in the TikTok program. The track that follows the clip has been tagged "Sponsored Music".
These native movie ads are exactly the same length as regular TikTok movies (915 moments, although the test ad is only 5 minutes long), in full screen (like Instagram Stories ads). ) and can be ignored by the user. It supports calls to action for program downloads and website visits, and can be supplemented with comprehensive movie ratings, typical TV series runtimes, movie watch rates, and clickthrough rates.
,Influencers 2)
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Influencers Marketing Influencers Marketing is all over the streets of TikTok, and many powerful and creative TikTok consumers have appeared on the show since launch. Several major brands have begun experimenting with influence efforts around the show.
Ideal influencers can effectively transform sponsored content into an authentic message to customers. However, as a newbie, don't try to change the influencer's voice and also have a lot of control over how he presents your articles. They are influencers for a reason, and their followers appreciate the value of their شراء متابعين تيك توكmaterial as it is authentic. That goes for many social media platforms, it's very specific on TikTok, where Generation Z consumers will likely win over any fake content.
A brand that has become famous for its influencer marketing efforts on TikTok is now Calvin Klein, which in 2018 abandoned the catwalk style for a rebranding and youth expansion. It immediately became the most successful advertising campaign on TikTok.
Influencer advertising is still relatively new on TikTok and is even cheaper for Pull than other programs. Since the distance isn't crowded enough yet, the ideal expansion pirate can create a mode that will give you a huge ROI.
3) Watch for trends.
Watching trends on TikTok is a wise decision, especially since they change weekly. In fact, they can change almost every day. Keeping up to date with what consumers want to know is important. If you're using influencers, expect them to understand what trends to watch, not how they got there. TikTok celebrities in particular know the top trends to follow, which can help your products get the best exposure and drive more potential customers to your store. If you missed a fad because it only lasted for a day, don't worry. Next is up.
When you start TikTok, it takes you directly to the homepage. This is where you will find the latest trending movies from popular TikTokers. You don't have to follow everyone to get started. Your content is displayed as soon as you log in. Since you then start following an increasing number of individuals, your homepage will also be home to articles from these users. Besides the homepage, most sites allow you to search for hashtags and consumers and showcase some of the current trending challenges as well as hashtags.
) Coming Soon: 3D Lens / AR
According to the pitch material recently published by Digiday, in addition to what has already been mentioned, TikTok can work with Snapchat style 2D lens filters to take a photo. This can provide attractive in-store advertising opportunities.
5) User-generated articles
User engagement and user-generated content should be the foundation of any TikTok advertising strategy. Since the realization of the program is based on user-generated material, it makes perfect sense to direct it to an advertisement. Haidilao has introduced a "Homemade" option to its menu, which means that customers can create their own special off-menu dishes using ingredients found on the restaurant's menu. When customers requested the DIY option, they were invited to win a short video of themselves cooking their own meal and then share it on Douyin (the Chinese version of TikTok).
The attempt turned out to be a resounding success. More than 15,000 customers have requested a DIY option at one of these restaurant chains, as well as more than 2,000 movies that have been shared on TikTok, generating more than 50 million views on the show. Marketing success using UGC on TikTok is created by discovering fun and unique ways to get customers to create posts on your behalf.
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